Tag: AI

  • Answer Engine Optimisation (AEO) – Is It Really The New SEO?

    Answer Engine Optimisation (AEO) – Is It Really The New SEO?

    Dan.

    ,

    The digital marketing landscape is shifting beneath our feet. Whilst traditional search engine optimisation has been the bedrock of online visibility for decades, a new contender is emerging: Answer Engine Optimisation, or AEO. But is this truly the next evolution of SEO, or simply the latest buzzword in an industry renowned for its revolving door… Read more

  • Entity-Based SEO and Semantic Search: Explained

    Entity-Based SEO and Semantic Search: Explained

    Dan.

    ,

    Gone are the days when stuffing keywords into content delivered high rankings. Today’s search engines, powered by sophisticated artificial intelligence and machine learning algorithms, seek to understand the true meaning behind both search queries and web content. This evolution has given birth to two interconnected concepts that are reshaping how we approach SEO: entity-based SEO… Read more