Category: SEO
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Answer Engine Optimisation (AEO) – Is It Really The New SEO?
The digital marketing landscape is shifting beneath our feet. Whilst traditional search engine optimisation has been the bedrock of online visibility for decades, a new contender is emerging: Answer Engine Optimisation, or AEO. But is this truly the next evolution of SEO, or simply the latest buzzword in an industry renowned for its revolving door… Read more
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SEO and Websites for Tradespeople – Reach Local Audiences
Do tradespeople need an online presence? For tradespeople across the UK, your local reputation has always been your most valuable asset. In today’s digital age, however, that reputation needs to extend beyond word-of-mouth recommendations to where your customers are actually looking for services: online. Whether you’re a plumber in Preston, an electrician in Edinburgh, or… Read more
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Entity-Based SEO and Semantic Search: Explained
Gone are the days when stuffing keywords into content delivered high rankings. Today’s search engines, powered by sophisticated artificial intelligence and machine learning algorithms, seek to understand the true meaning behind both search queries and web content. This evolution has given birth to two interconnected concepts that are reshaping how we approach SEO: entity-based SEO… Read more
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Preston Business? Get A Free Website Health Check
Get in touch to find out more about our free website health checks. In today’s digital landscape, your website serves as the virtual front door to your Preston business. Yet many local companies are unknowingly turning customers away due to hidden technical issues, poor search engine optimisation, and outdated practices that damage their online visibility.… Read more
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SEO For E-Commerce: Promoting Your Online Store
E-commerce stores, especially fledgling businesses, face stiff competition, which is why they need to explore new and innovative ways to promote their products. E-commerce stores can effectively promote themselves through comprehensive digital marketing strategies. Key approaches include leveraging social media platforms like Instagram, Facebook, and TikTok for both targeted advertising and organic content creation. Email… Read more
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How Preston Businesses Can Get Found Online: A Digital Marketing Checklist
If you have a business in Preston, or anywhere in Lancashire, you need to stay ahead of the competition with a comprehensive digital marketing strategy. Why Digital Marketing is Vital for Preston Businesses Digital marketing is essential for modern businesses because it allows them to reach customers where they spend most of their time –… Read more
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Understanding Generative Engine Optimisation (GEO)
The digital marketing landscape is changing, and businesses need to focus on generative engine optimisation (GEO) in the same way they always have for search engines (SEO). As artificial intelligence transforms the digital landscape, a new frontier in content strategy has emerged: Generative Engine Optimisation (GEO). Whilst traditional Search Engine Optimisation (SEO) focuses on ranking… Read more
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What Is An SEO Site Audit? A Website Health Check
Many websites are littered with hidden errors and issues that are penalised by Google and other search engines, significantly impacting their rankings. In the ever-evolving landscape of digital marketing, search engine optimisation (SEO) remains a critical factor in determining the visibility and success of a website. However, SEO is not a one-time task; it requires… Read more
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Why Local SEO is Vital for Lancashire Small Businesses
Every small business in Lancashire, from barbershops to bakeries, should understand the importance of local SEO and how it can help them reach new customers in their area. What is Local SEO and Why Does It Matter? Local SEO (Search Engine Optimisation) is the practice of optimising a business’s online presence to attract more customers… Read more