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How Preston Businesses Can Get Found Online: A Digital Marketing Checklist
If you have a business in Preston, or anywhere in Lancashire, you need to stay ahead of the competition with a comprehensive digital marketing strategy. Why Digital Marketing is Vital for Preston Businesses Digital marketing is essential for modern businesses because it allows them to reach customers where they spend most of their time –…
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Understanding Generative Engine Optimisation (GEO)
The digital marketing landscape is changing, and businesses need to focus on generative engine optimisation (GEO) in the same way they always have for search engines (SEO). As artificial intelligence transforms the digital landscape, a new frontier in content strategy has emerged: Generative Engine Optimisation (GEO). Whilst traditional Search Engine Optimisation (SEO) focuses on ranking…
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What Is An SEO Site Audit? A Website Health Check
Many websites are littered with hidden errors and issues that are penalised by Google and other search engines, significantly impacting their rankings. In the ever-evolving landscape of digital marketing, search engine optimisation (SEO) remains a critical factor in determining the visibility and success of a website. However, SEO is not a one-time task; it requires…
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Why Local SEO is Vital for Lancashire Small Businesses
Every small business in Lancashire, from barbershops to bakeries, should understand the importance of local SEO and how it can help them reach new customers in their area. What is Local SEO and Why Does It Matter? Local SEO (Search Engine Optimisation) is the practice of optimising a business’s online presence to attract more customers…